Logos and brand marks beside the compliance code

Many lines need more than a date string. A compact logo, a handling icon, or a brand wordmark often sits next to the lot or expiry code. MARKTECH systems can combine these elements in a single job, provided the mark size, contrast, and substrate are a realistic fit for the chosen technology.

How logos are typically applied

• Cx-series CIJ printers include logo content among standard job types, with the Cx400 oriented toward miniature logos and microtext.
• The H200 Series supports images alongside text, dates, and 2D codes, with drag-and-drop placement and resolution up to 600 DPI — useful for carton icons and higher-resolution brand marks.
• Laser systems in the L1000, L2000, L3000, and 4005 range can mark names and logos on compatible materials when a permanent brand mark is required.

Design constraints to plan for

Inkjet logos are built from a drop matrix or a high-resolution cartridge swath; very fine artwork may need simplification. Laser logos follow the field size and the material response — the 4005, for example, uses a 70×70 mm field. Share a vector or high-resolution logo file with the pack or part sample so the layout can be checked before a line recommendation. Branding work often overlaps date and lot coding on the same pack.

Sample first

Contrast on dark films, textured metals, or corrugated board can surprise even a familiar logo. We recommend a sample mark on the production substrate rather than approving artwork from a screen proof alone.

Specification checklist

• A vector or high-resolution logo file, plus the pack or part sample it will be marked on
• Required mark size, and whether date, lot, or a 2D code must sit beside the logo
• Substrate and contrast constraints (dark films, textured metals, and corrugated board should be sampled, not approved from a screen proof alone)
• If laser is in scope, field-size limits — the 4005 uses a 70×70 mm field
• If inkjet is in scope, whether the job is a Cx400 miniature logo or a higher-resolution H200 Series mark (up to 600 DPI)

Send artwork and samples through the inquiry form. Branding work often overlaps date and lot coding and permanent part marking on the same product.